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Is Expensive Website
Design Effective?
A high quality video of a business woman explaining the benefits of her
product plays across the computer monitor. A “Click here” message guides
website viewers to another area where the product can be purchased.
Flashing words state, “Add product to shopping cart.” Used with other
website design elements, these enhancements amount to a stimulating
website experience for viewers. Yet, does the experience, which can be
costly for website owners to create, matter to its viewers?
Expensive website design is effective depending on the business being
advertised. For example, a children’s party business with a bland website
may not draw many customers. Viewers may view the site as a reflection of
services that will be rendered. However, a site with video party clips and
dancing cakes may reflect an innovative and interesting party business.
Potential customers may be more inclined to book a party with the party
business that has an interactive website.
Ideally, if viewers are coming to a site for information, the words are
more important than the website design. Yet, if video, graphics, or audio
elements are included to further the reader’s grasp of the material, the
website’s effectiveness may be improved. For instance, some blog and
article writers add video or relevant photographs to their sites or
article pages. By adding these, the viewer may remain on the website or
page longer.
Accessibility and speed influence the effectiveness of website design,
too. If a Flash introduction takes too long to download, viewers may lose
interest in the site and go to another one. Of course, the viewer’s use of
dial-up or DSL impact the speed, but if the site has too much to download,
this can distract from the purpose of the site. However, if the
interactive elements don’t take too long to download, the chances of
viewers waiting to see what’s on the site increases. Thus, the website has
an opportunity to engage viewers.
A website is only effective as its ability to grab and keep the attention
of viewers. If viewers don’t see the webpage or wait for elements to
download, regardless of the cost to create the website, it cannot be
effective. If used in moderation, interactive website design may increase
the perceived value of a product or service and may cause viewers to
linger on a site, which may increase the website’s impact on the viewer.
To discuss your next
website project, why not contact us: we're on
services@oberon-imaging.com.
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